Ping He is Making ~3,000 USD MRR Helping Brands Create Logos Instantly

In this post, we are interviewing Ping He, who currently runs InstantLogoDesign, which he is bootstrapping at ~3,000 USD per month. InstantLogoDesign helps brands create logos instantly, once the brand name is entered. To know more about the product's journey, keep reading.


[Xtartups Interviewer] What does your product or service do?

Instant online logo maker.

[Xtartups Interviewer] What's your product's elevator pitch?

Instant logo is the easiest way to create a logo for any business. Just enter the brand name to get designs instantly.

Our unique logo generation algorithm is based on thousands of custom-winning designs and can offer endless options and creativity. And once you've found the design you love, instant logo brand center will give you everything you need from stationery design to social media kit to launch your brand and look great from day one.

[Xtartups Interviewer] Tell us a bit about your team.

We have a team of 7 people based in Shanghai, China. 3 developers, 2 designers, 1 marketing and myself mainly in charge of product and everything else. We've been working together for a long time. All of us joined the team as singles but now most of us are married with kids.

[Xtartups Interviewer] What motivated you to work on this product?

We started with a crowdsourced logo design website called 48hourslogo. Over the years, more than a million logo designs have been submitted on the platform and we started to learn the basic construct of successful logo designs.

Armed with that knowledge and a database of more than a million logos, we've decided to create a logo maker that can generate professional designs without hiring a human designer.

[Xtartups Interviewer] Tell us where you are in this product/company's journey?

We launched in early 2018. We paid little attention since it's not our main product. But since early this year, we refocused our product effort on the logo maker and plan to roll out a brand new version at the end of September. With new technology under the hood, we hope instantlogodesign can gain new tractions.

[Xtartups Interviewer] What has been your biggest learning moment in this journey?

Patience. Building a product is a lot harder than it looks. So it's super important to find a product that you are interested in and enjoy the building process.

[Xtartups Interviewer] What has been your biggest validation for creating this product and taking it to the market?

When we got an email from an online marketer asking if we can sell him a copy of our logo maker software. He said that he had compared us with all other major competitors and think our product is the best.

[Xtartups Interviewer] How did you find your first 10 customers?

We launched the website and announced it to an indie hacker. It took about 2 months for us to get the first 10 paying customers with total revenue of $465.

[Xtartups Interviewer] If you weren't working on this product, which other product/idea would you be pursuing?

I don't know. I love checking out sites such as product hunt to see what kind of products people are making and get inspiration.

[Xtartups Interviewer] Who is your favorite bootstrapped founder? And why?

Jon Yau. I think his story of "How to ask your wife for permission to spend $250,000 on a domain name" is quite interesting.

[Xtartups Interviewer] What book or podcast has helped you in this journey?

Nathan Latka, I used to listen to his podcast about different founder stories and see lots of similarities in my journey.

[Xtartups Interviewer] What do you wish you knew when you started working on this idea?

Nothing really, I know marketing is super important in this business, but it's hard to make yourself do things that you are less enjoying doing.

[Xtartups Interviewer] For someone who is thinking of starting a bootstrapped business, what would be the one thing they should watch out for?

Do it now but also have a backup plan in case your business doesn't work out. That will remove a lot of stress associated with starting your own business.

[Xtartups Interviewer] Are you hiring for any positions? If yes, how can people reach out to you?

Yes. I'm looking for a branding specialist to help us market instant logos to millions of small businesses. This is a remote position. So, if you are interested please send me an email at