Normal Received Its First Investment from Silicon Valley to Develop Its Unique Platform for MSMEs.

The tech start-up, Normal, is empowering small businesses with an unconventional robot consultant. Normal is building a digital platform that allows MSMEs to modernize their operations and implement sustainable and profitable growth.


The collective impact of small companies is massive and often underestimated. Small business owners finally have access to tailored, expert advice with a sensible price tag that usually doesn't come with human consultants.

How does Normal work?

Any MSME owner can simply log in to the platform upon which they have to share some information about how their company is set up. The automated system provides a list of recommended actions they can take to achieve their goals.

Each potential action focuses on solving the real challenges they're facing. The instructions are broken down into easy-to-follow steps that guide the implementation process, step-by-step. Normal is prioritizing smart industry initiatives with sustainability as a result thereby helping small companies overcome the confusion between driving profits versus becoming more sustainable.

As Normal co-founder Adrian Finzelberg says, "Most people focus on the sustainability of large corporations as the biggest hurdle to overcome climate change." His co-founder David Aguirre adds, "But the real challenge is to reach and support the millions of local shops and services that need help changing their ways."

Normal received its first investment from Silicon Valley digital leader to develop its unique software platform. It is now inviting more impact and technology-focused investors to join the Pre-Seed round to help implement widescale economic, social, and environmental progress among MSMEs.