Non-Alcoholic Beer + Wine line, Gruvi Secures $2.0 Million in Seed Funding

Led by a dynamic sister and brother duo, Gruvi, a Non-Alcoholic Beer+ Wine line raised a seed capital of $2M. Gruvi is projected to triple in business over the next 12 to 16 months. The seeding round was led by Rockies Venture Club with participation from Maple Leaf Angels, Head and Heart Capital, several private investors and debt financing through BDC capital.


"Gruvi has seen a lot of recent success in leading the non-alcoholic space with recent product innovations such as the first non-alcoholic Red Wine in a can, a seasonal Peach Pie Ale, and various non-alcoholic beers on draft all across Colorado," said Niki Sawni, Co-Founder of Gruvi. "We're very grateful for the support of all our investors to allow us to continue trailblazing a new way to live and socialize with non-alcoholic beverages that make any moment feel a little more Gruvi."

Funded only by friends and family, Gruvi was one of the first non-alcoholic beverage brands to ever exist. Launched in 2019, Gruvi still continues to be the leader in the industry with an escalated growth of over 400% over the last 12 months. Gruvi is now sold across the U.S., Canada and Australia in 1,500 retail locations including Total Wine & More, Whole Foods, BevMo, Safeway, Target and more.

Gruvi was also selected as the Rising Star at the 2021 Expo East Pitch Slam competition and earlier this year they launched their first alcohol-free tasting lounge and taproom in Denver.

"The alcohol-free space is quickly growing and many are starting to explore healthier alternatives to alcohol, but the biggest thing still lacking is sober-centric public spaces for people to socialize without the booze," says Anika Sawni, Co-Founder of Gruvi. "It was pretty much a no-brainer that we wanted to create a pop-up space that pushed the boundaries in what an alcohol-free setting could look and feel like. With our new capital, we are excited to continue to explore more opportunities to create those spaces and grow Gruvi's retail footprint."